The Brand Bera

BERA is a conversation between us and our forefathers through their crafts, telling us a great story of modesty, respect and honor.

The name ‘Bera’ represents quality, strength, and power Like the jujube plant, which is called “Bera - بیرا” in Pashto, Bera focuses on preserving cultural heritage of Pakistan.

As we walk through life, what we embrace declares our sense of style and self which should be crafted with nothing but the Best. For over 100 years, the craftsmanship of our forefathers is passing down through generations which tell us the story of excellence and modesty in every aspect of life. At Bera, it starts with an idea to evolve these crafts through the finest materials, most meticulous methods and surest hands to transform them into Bera icons. As connected to traditions, Bera is reinventing the possibilities to see these crafts with a new eye to blend handmade perfection with timeless elegance. Each product at Bera is cut, stitched, pressed, refined and fold into a unique handcraft that can become easily recognizable around the industry. This balance expertise, heritage, and modernity can be felt with each product. It is because we believe; as you journey through life, you should embrace the most valued craft with the stamp of authenticity.

Bera's Aim

At Bera we believe these cultural products and our heritage deserve to be presented on a global stage. The hard-work, dedication and policy of providing the best material and finished products to the customer is taking Bera near to it's dream. Bera is about to achieve the aim which Mr Jahangir Ahmad and Mian Rashed Inam had in vision while founding Bera to take the traditional products to the global stage.