A brand's logo serves as a visual representation and is essential to defining its identity. It is frequently the first representation of your brand that a potential buyer sees, so it has to be memorable, distinctive, and recognized. The same is true for the design of a brand, which includes everything from the packaging to the structure of the website.
At Bera, we put a lot of thought into how our brand identity and logo would appropriately reflect our beliefs and objectives. Clarity and accessibility were two criteria that were kept in mind when designing our logo. We intended our logo to be simple and direct, conveying who Bera is and the values we stand for in a plain and understandable manner.
In order to effectively express Bera’s principles and objectives, Bera took considerable care while developing our logo and brand identity. Clarity and accessibility were the two characteristics that guided the design of its logo. Bera wanted its logo to communicate what Bera is and what we stand for in a basic, understandable way.
We spent a great deal of time and effort on our logo and brand's overall aesthetic. We have high gratitude to the ancient artistry of the Peshawari Chappal while also making them sophisticated and contemporary. To do this, we used premium materials like leather and suede, as well as strong hues and simple lines in the design.
Our website design is also a critical component of our brand identity. We wanted our website to be easy to navigate, visually appealing, and responsive across all devices. Our focus on accessibility means that we are available 24/7 through our e-commerce platform, hosted on Shopify and social media channels.
In conclusion, significant thought and attention to detail went into the creation of our logo and brand. Bera wanted the Peshawari Chappal's traditional workmanship and our company's beliefs to be reflected in our brand while yet making it simple to recognize and distinctive. We think that our brand is correctly represented by our logo and design, which also makes us stand out in a congested market.